Unpacking the Future: Trending Research Topics in Digital Marketing

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The dynamic nature of digital marketing necessitates ongoing research to understand its evolving landscape. Trending Research Topics On Digital Marketing include the transformative impact of AI and automation on personalized experiences and campaign optimization, the exploration of marketing strategies within the metaverse and Web3, and the analysis of shifting consumer behavior, particularly concerning Gen Z, short-form video, and social commerce. Furthermore, ethical considerations surrounding data privacy, algorithmic bias, and responsible AI usage are crucial areas demanding in-depth research to ensure a sustainable and ethical future for digital marketing.